Microsoft was forced to bring forward its European 360 price cut following the now notorious Woolworths leak, a source has said.
Earlier today, Microsoft announced that it would be slashing GBP 30 off all three of its 360 SKUs in Europe, effective this Friday.
While the new price points came as no surprise, it seems that last week’s very public Woolworths catalogue leak – which showed the revised prices – forced Microsoft to bring forward the announcement.
As one industry insider revealed to us yesterday, Microsoft had been due to announce the price cut (along with a new Bungie game) at a rumoured European event next week.
Now it seems the fallout from the Woolworths leak has been such that Microsoft has had to bring forward the announcement.
So VG247 is reporting, retailers were only told about the new date for the price cut yesterday, with a “reliable source” telling the site that the Woolworths leak was the cause of this.
So the article also states, Microsoft is “furious about the incident.” And with good reason.
Whether this will means next week’s rumoured event will now go ahead or not remains unclear, although we have asked our source if they can obtain any further information about it.
We’ll keep you posted.
