Electronic Arts has hit back at a German woman, after she described the American publisher as being a “pig of a company.”
Things kicked off last Thursday, when Regina Pfeiffer – sister of the head of Lower Saxony’s Criminological Research Institute (KFN) and outspoken critic of violent videogames, Christian Pfeiffer – described EA as being “that pig of a company” during the ‘Computer Game and Violence’ conference in Munich.
Pfeiffer (who also works at the KFN) was in the audience when she made the comments, which are said to be in relation to her being unable to sue EA over a game, due to the firm being based outside of Germany.
In a rather unusual step, EA has now hit back at Mrs Pfeiffer’s comments, demanding a full apology.
“Should Mrs Regina Pfeiffer have actually lost her composure to the point of describing Electronic Arts as being a ‘a pig of a company’, then I can only recommend that she apologises in full – at least, [she should] if she wishes to be taken seriously again in the future,” EA Germany’s PR chief Martin Lorber told to Golem.de.
Lorber also hit out at the conference itself, saying he was glad he didn’t attend.
“The organisers had no interest in holding discussions with the people who manufacture the games that were being criticised there.
“Initially, I found this very regrettable, because I had told the conference that I would be willing to hold a question and answer session.
“But now that I see how low the level of discussion obviously was, I’m glad that I didn’t waste my time.”
Ouch. Still, it’s good to see games publishers not being afraid to stick up for themselves.
